About US

Social Latino USA launched in 2005 in Dallas, Texas and began as a monthly 1st Friday mixer rotating at the cities hottest and trendiest venues, from W Hotel/Ghost Bar, Jhoule Hotel, Crescent Club at the prestigious Crescent Hotel and many other venues and has now developed into quarterly experiences in both Dallas and now Austin (4 years). The purpose and goal of Social Latino USA is to bring together Latino professionals and non-Latinos alike in order to provide them with top-notch experiences that surround them with others for both business and a night in the city. In our efforts of outreach, we’ll be able to align ourselves with the corporate sector in bringing them on board as annual sponsors. Offering exclusive tie-ins to all special events. Social Latino USA is a quarterly experience series with its emphasis on business-to-business interaction and exchange. Our movement is called #MixMingleMove for the progressive professionals. We added new online radio partner Fusion FM where our guests are invited to download the app and listen online as we stream their great programming at every one of our experiences.


Rikki Rincon (Founder/Creative Director) is currently principal of several businesses, Creative Juice Onliner2 Latino Group, Social LatinoUSA, and just partnered with industry leading talent agency Bravo Entertainment to create the new Bravo Latino talent division focusing on booking today’s top tier established regional, national and international talent to clients. He brings with him over two decades of specialization in media relations, public relations, events planning/execution and community outreach for both, the Latino and General markets. Rikki has invested over 15 years of his life in the radio broadcasting industry serving in various capacities such as Promotions Director, Assistant Music Director, On-Air Radio Personality, Programming and Sales for many of the top Latino and mainstream radio stations in the DFW marketplace. Many of his responsibilities included a focus on the Latino market strategies.

Over the course of his career, Rikki worked as production management, sales and event execution for concert productions in the Texas Region including talent booking, media relations, press junkets and more. Talent and media works included but not limited to Selena, Oscar D’Leon, Brian McKnight, SWV, Havana NRG!, DJ IVAN G, Grupo Niche, Tito Puente, Tito Puente Jr., Celia Cruz, Run DMC, Cypress Hill, Nia Long, Fat Joe, Notorious B.I.G., Chayanne, Luis Enrique, Stevie B., TKA (extensive list upon request). Other notable work in the area of talent includes a major principal role in the Universal Pictures release “The Island” (circa 1980).  From the early 1980’s Rikki worked marketing concepts/music programming with radio properties KNON 89.3FM, 100.3 KJMZ, K-104FM, KICK 99.1FM, KHYI-Y95 and after many years Rikki broke away from the music to focus on public relations. In the late 90’s, Rikki created a musical programming concept called The Global Café, a high end world music concept that caters to the client with world culture awareness and experience. From fashion shows, tours in Los Angeles at the famous Conga Room, Miami, Tampa, Houston, Denver, Puerto Rico to the poshest venues such as Hotel ZaZa (Dallas/Houston), to being featured in the movie “Bollywood Beats” filmed on location in Dallas, Texas, The Global Café has filled the void that has long been unavailable in the Dallas marketplace.  You may visit DJ Rikki Rincon here.

In 2011, Rikki launched his Social Media Integration company called Creative Juice- Online.Always™. Creative Juice focuses on the growing evolution of digital communications for companies in areas of social media platform, integration, application creative, SEO, SEM and creative conceptuals.  Rikki was given the honor of “Mover and Shaker” in the nationally recognized Mr. Latino Magazine.  Rikki serves on the National Advisory Board for HISPANICIZE in Miami, the largest industry event in the USA.  You may ready a more in-depth interview with Rikki in the industry leading blog HISPANIC PR BLOG as he was given the honor of Hispanic PR Leader in USA.

Finally, personal interests and commitments aside from r2 Latino Group lie within work as Entertainment Chair with both St. Jude’s Children’s Research Hospital Annual Gala in Dallas, Texas and Noche de Navidad/ Navidad En El Barrio, two major causes close to my heart that affect children both locally and worldwide. Other past commitments include service in the United States Marines Corps Reserve.  Contact Rikki Rincon at Creative Juice Online and follow him on twitter @rikkirincon.


Veronica-Torres-1Veronica Torres (Co-Founder) currently works for the Dallas Convention & Visitors Bureau (DCVB), as the Director of Diversity and Community Relations. She has been with the Dallas CVB since November 2003, with a strong focus on attracting diverse conventions and events to Dallas while developing partnerships in the local Dallas community. Ms. Torres has been instrumental in the Latino, Asian and GLBT convention markets and aggressive in her involvement in community programs for all niche markets through various marketing and fundraising strategies.

Since 2002, Torres has been instrumental in booking conventions for all diverse markets and working closely with media relations through marketing efforts with local Dallas CVB niche agencies. She has increased the number of Latino Conventions in Dallas in the last 3 years and currently has booked more in 2007 than in previous years. Prior to the Dallas Convention & Visitors Bureau Ms. Torres worked for Intercontinental Hotels marketing Crowne Plaza to the Corporate Markets.

A Hispanic originally from Austin, Texas, Torres is a graduate of Johnson and Wales University with a degree in Hotel and Restaurant Management. She is currently a member of several industry organizations such as International Hispanic Meeting Professionals , as a board advisor; Greater Dallas Hispanic Chamber of Commerce as a Stars on Rise committee member; Hispanic Women’s Network of Texas; International Association of Exhibition Management (IAEM) ; Meeting Professionals International (MPI) where she serves as a committee member for the Multicultural Committee; Big Brothers & Big Sisters of North Texas; Los Comadres Dallas Chapter; St. Jude’s 2008 Chair for “Noche de Esperaza”;Young Leaders Advisory Board for the YWCA Dallas; Host committee Chair for Latina Style Magazine Business Series Dallas 2007; Recently awarded “Emerging Leader Award” from the Greater Dallas Hispanic Chamber of Commerce. Serves as a strong partner with the Greater Asian Chamber of Dallas, the Dallas Black Chamber of Commerce.  See full story on Veronica Torres.  Follow her on twitter @torresdallas.


2016 Social Latino Dallas New Lead Team 

Tyzza Macias, President Factory Glam







Estela Trevizo, President Bella Modeling School


Raquel Gonzalez CW33, Producer/Reporter






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